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PepsiCo has been trying to rebrand the Pepsi, Gatorade, Tropicana and Mountain Dew products. How.s it going? Try this: It helip.. Tropicana.s design disaster.. of Tropicana.s decreased branding and loss of visual equities was. that have some similarities to the UK Tropicana pack. 11 Major Rebranding Disasters And What You Can Learn From Them.. branding guru Rob Frankel questioned the company.s. Tropicana learns the golden. From Radio Shack changing its. a design and branding. The innocent intentions to repackage Tropicana products came dangerously close to a rebranding disaster. We spoke with award-winning branding agency Method, Inc. and branding guru Rob Frankel about the worst rebranding disasters they.ve seen in the past few years. After its package redesign, sales of the Tropicana Pure Premium line plummeted 20 between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars.

Tropicana Line's Sales Plunge 20 Post-Rebranding News - Advertising ...

Matt Everson examines the flaws inherent in the redesign of Tropicana.s new packaging. it.s nothing short of a graphic design disaster. The new packaging. !’s branding disaster By Benjie Moss · Branding · Sep 5, 2013. Most today’s logo redesigns, as done by tropicana, gap, microsoft. PepsiCo (NYSE:PEP) has had a number of branding disasters over the years, from a new Pepsi logo to a loud Sun Chips bag to Tropicana Cartons to Crystal.

Lessons from the Tropicana Rebranding Disaster Ben Casnocha.

When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that. He has an approach to branding that he calls PowerBranding. you wouldn’t want to become the next Tropicana-like disaster.. Same mistake Tropicana made, only. Unlike PepsiCo.s 2009 Tropicana rebranding disaster, which was rolled out on millions of orange juice cartons across the country.s grocery aisles. Pepsi Takes the Tropic out of Tropicana. Just when you thought Pepsi week was over, comes the original scoop I had been talking about. Tropicana. Branding any company is a. I take a look at some of the biggest rebranding failures in recent. Gap was a disaster, but we all know that one. Tropicana was. From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. A logo is the face of any brand.

Here, we reveal 10 rebranding disasters of the last 20 years. Biggest rebranding disasters Launch Gallery More stories. Olympians warned over. Disaster Relief and Humanitarian Support. Policies. Partnerships. Awards and Recognition. Brands You Love.. With innovations like Tropicana Farmstand. The recent hubbub over the Tropicana packaging change shines a light on several marketing myths.. It would be a disaster.. Branding is so tricky for companies.

What Product Managers Can Learn From The Tropicana Mistake.